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Logo Design

Every successful company has a good logo. A company's logo is carefully guarded and regulated to insure that it is never misrepresented or displayed in correctly. The reason for this is that the logo IS more than an emblem or a trade mark. A logo IS the company's image. It distills, encapsulates, and symbolizes the corporation's mission and identity.

As a business person, you cannot afford to have an ugly or amateur logo, and we are ready to start creating your business identity today. Just give us a call.

 

Design:
Our custom logo design service is available in two options; our basic package and our premium package.

Basic - $199

  • Up to 4 design concepts
  • Unlimited colors (Decals will be limited to vinyl colors in stock OR be subject to additional charge for four-color process printing.)
  • Up to 4 revisions of your logo design (Additional rounds of revisions will be billed at $39.00 per revision).
  • Finalized design will be delivered in CMYK color at 12" x 12" x 300 dpi, and at 4" x 4" x 72 dpi in any of the following formats: TIFF, PSD, JPG, GIF, TGA, AI.
  • Upgrades:

  • Finalized design delivered on CD, additional CD's are $20.
  • Black and white version supplied for newsprint and similar purposes, add $75.00. (to cover design alterations necessary to convert to B&W).

Premium - $499

  • Up to 6 design concepts.
  • Unlimited colors (Decals will be limited to vinyl colors in stock OR be subject to additional charge for four-color process printing.)
  • Up to 15 revisions of your logo design.
  • Finalized design will be delivered in CMYK color at 12" x 12" x 300 dpi, and at 4" x 4" x 72 dpi in any of the following formats: TIFF, PSD, JPG, GIF, TGA, AI.
  • Finalized design delivered on CD, additional CD's are $20.
  • Black and white version supplied for newsprint and similar purposes.
Things to remember about logos . . .
A logo is a specialized piece of art with a very specific job to do. Here are some important points to remember, to avoid some common logo design mistakes.

Keep it simple! A logo must be readable in only one or two seconds. Less is more! Don't clutter up your logo with too much information or pointless detail that will only be ignored anyway. Designing a good logo is an exercise in saying a lot with very little. Don't try to tell your life story in your logo.

A logo is not a painting! "A man is eating a pizza driving a truck through a forest wearing a plaid vest while flying a kite in a tornado." Thatís a nice comic strip, but a terrible logo.Your logo should convey an impression of your company's attitude or personality. Literally illustrating what your company does is not part of your logo's job. Your logo shouldn't require ten minutes of careful study to decipher.

Avoid thin lines. A design that looks great on the side of a bus may all but disappear when shrunk down onto your business card. Very thin lines are dangerous.

Don't rely on color. Your logo can definitely benefit from a nice bright color, but try not to rely on color to make it work. Your logo should still look good in black ink on white paper. Fades, blends, or screens are also nice luxuries that should not be crucial to your logo.

So what should I have in my logo . . .
Plenty! Use an easily recognizable shape associated with your business. A spoon? A motor? A shoe? A guitar? A dog?

Choose fonts that convey the proper emotion of your company.
Sleek and modern? Dynamic and slanted? Classical and dignified? Wacky and fun? Primitive? Elegant? Friendly and reliable? Tough and strong?

For some brilliant logo examples, think of these: Kraft foods, IBM, Betty Crocker, NASA, Microsoft, Mattel Toys, Intel, Sony, NBC Broadcasting, and Apple Computer. These are all very simple logos that are also very memorable, tell you something about the company, and spring easily to mind when you hear the name.

Grafia Inc phone - 714.293.6497 | fax - 949.954.8398 | mail@grafia.com